Bet365 and 1/ST Technology Partner to Bring Advanced Deposit Wagering on Horse Racing to U.S. Jurisdictions

1/ST Technology collaborates with Bet365 in the United States.

Bet365, a major player in the sports betting industry, has announced a partnership with 1/ST Technology, a global leader in gambling-platform solutions. This collaboration will bring Bet365’s advance deposit wagering on horse racing to U.S. jurisdictions where ADW is permitted, accessible via web and mobile channels.

By joining forces with 1/ST Technology, Bet365 aims to enhance its offering for its U.S. audience by introducing domestic sports bettors to a top-tier service for horse racing and a comprehensive international racing program available 24/7.

1/ST Bet, the cutting-edge ADW platform developed by 1/ST Technology, provides users with AI-assisted tools for a seamless and rewarding wagering experience. This partnership will leverage 1/ST Technology’s suite of products, including Xpressbet, Monarch Content Management, and AmTote International, to deliver market-leading technologies for pari-mutuel tote and ADW services.

Keith Johnson, chief revenue officer of 1/ST Technology expressed excitement about the partnership saying “This opportunity allows us to showcase our expertise in pari-mutuel horse racing wagering to Bet365’s customers.” A spokesperson for Bet365 emphasized the importance of the partnership in advancing their U.S expansion plans while demonstrating their commitment towards innovation and customer satisfaction.”

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