Cadbury’s 200th Anniversary: Keeping the Past and Moving Forward with Bournville Factory

Owner says Cadbury’s Bournville plant continues to be the cornerstone of the business

In honor of its 200th anniversary, Mondeléz International has announced its commitment to preserving the historic Bournville factory in the West Midlands as the “home and heart” of Cadbury’s business for years to come.

Cadbury’s managing director, Louise Stigant, expressed her gratitude for being part of such a company with a rich heritage. She emphasized the importance of maintaining the Bournville plant, calling it the “Crown Jewels” of Cadbury. Stigant was proud to celebrate this milestone and recognized the significance of reaching 200 years of trading for the brand.

Despite facing challenges in the past, including a hostile takeover by American firm Kraft in 2010 and subsequent job losses and production moves to Poland, Cadbury remains a staple in the UK. The factory became part of Mondelez International’s confectionery arm in 2012 and serves as the Global Centre of Excellence for chocolate research and development.

Stigant acknowledged that there have been significant investments made in Cadbury’s UK business since taking over 14 years ago, with over £270m invested so far. Despite these challenges, Bournville will remain at the forefront of Cadbury’s plans and will continue to be seen as their top priority, serving as both home and heart for generations to come.

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