From Basement to Warehouse: The Story of KC Swagger and its Royals-Inspired Beginnings

Woman in Lee’s Summit Founded Business a Decade Ago as a Result of the Royals

Gina Siebel, a devoted Kansas City Royals fan, traces the origin of her T-shirt design business back to 2015 when the team’s success inspired her to create her own designs. Watching the Royals during their thrilling run to the World Series in 2014, Siebel felt a surge of pride and decided to make a T-shirt featuring the word “Swagger” with the “W” designed like the Royals crown logo. The response was overwhelmingly positive, propelling her into the world of business.

What began in the basement of her home has now blossomed into a thriving, women-owned-and-operated warehouse in Lee’s Summit. KC Swagger, as the business is known, specializes in printing merchandise for local schools, club sports, and professional teams of all sizes and ages. The company has already prepared a lineup of Royals sweatshirts and T-shirts for the upcoming season, with plans to create more designs inspired by new team additions like Bobby Witt Jr. and the incoming pitchers.

Siebel remains grateful to the Kansas City Royals for giving her the confidence to pursue her entrepreneurial dreams. Despite winning or losing games, she will always hold a special place in her heart for this team that embodies community support and spirit that fuels her business.

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