Music City Bowl Sets New Economic Impact Record: $23 Million Direct Impact on Nashville’s Economy

The 2023 Music City Bowl Boosted Nashville’s Economy by $23 Million

The 2023 TransPerfect Music City Bowl had a direct economic impact of $23 million on Nashville’s economy, according to bowl officials. The game, where Maryland defeated Auburn 31-13, took place on Dec. 30 at Nissan Stadium and drew an attendance of 50,088, making it the fourth-largest college football bowl game of 2023 outside of the College Football Playoff.

During the bowl festivities, a total of 24,363 room nights were occupied. Out-of-town attendees spent an average of $243 daily while in-town attendees spent an average of $206 daily. This year’s event set a new record for hotel occupancy during the Music City Bowl.

Scott Ramsey, President & CEO of the Music City Bowl expressed his satisfaction with the positive economic impact of the event, attributing it to the support from fans, sponsors and the community. He emphasized that this was not just a one-time event but that it will continue to contribute to Nashville’s economy in future years as well. “We are grateful for everyone’s support and look forward to making an even bigger impact in years to come,” Ramsey said.

The all-time economic impact record for the Music City Bowl was set in 2021 when Purdue defeated Tennessee in a sold-out game. This game generated $32 million in economic impact with an attendance of 69,489. Since its establishment in 1998, the Music City Bowl has contributed over $400 million in direct economic impact to Nashville’s economy.

For more information about the Music City Bowl and its economic impact, contact Mike Organ at (615) -777 -5555 or on Twitter @MikeOrganWriter

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