Netflix Joins the Ranks of NFL Broadcasting Partners with Three-Year Christmas Day Games Agreement

Netflix to showcase NFL games on Christmas Day in groundbreaking move into live sports coverage | Pro Sports

Netflix has secured a major sports deal with the NFL, announcing a three-year agreement to broadcast the league’s Christmas Day games. This marks a significant milestone for Netflix, whose sports efforts have primarily focused on documentaries and live specials about sports like golf and tennis. The deal will commence this year with Netflix streaming two NFL games globally on Christmas, with plans to stream “at least one” holiday game in 2025 and 2026. Financial terms of the deal were not disclosed.

The NFL on Christmas has become a beloved tradition, and partnering with Netflix is seen as a way to grow the event globally for NFL fans. The massive audiences that NFL football attracts have made it an attractive partner for streaming platforms like Netflix. In a statement, Bela Bajaria, Netflix’s chief content officer, expressed excitement about the partnership, noting the global appeal of the NFL and its ability to attract large viewership numbers.

With this partnership, the NFL now has deals in place with all major US broadcast networks and most major streaming platforms. This includes a Thursday night game package with Amazon and Sunday Ticket streaming on YouTube TV. The addition of Netflix as a broadcasting partner further solidifies the NFL’s presence across various platforms, giving it more options for viewers to access its content.

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