Streamlining Entry: Houston Astros Implement Facial Recognition Technology for 2024 Season

Astros fans should brace for faster lines and potential headaches with new ticketing technology

The Houston Astros completed their spring training on Sunday, marking the end of the off-season and the beginning of preparations for the upcoming 2024 season. With anticipation for opening day tickets high, large crowds are expected to be in attendance for the first series of the season against the New York Yankees on Thursday. However, fans may have an option to avoid long lines by participating in a new program.

A pilot program was introduced in Philadelphia last year that used facial recognition software to link a fan’s face with their purchased tickets. This technology allows fans to proceed through entry without delay by simply scanning their face. The success of this program has led to its implementation at Astros home games starting in 2024.

The new system streamlines the process of attending Astros home games by allowing fans to utilize a “Go-Ahead Entry” line through the MLB Ballpark App. Facial recognition scanners will grant access based on stored pictures, eliminating the need for QR code scanning and other traditional ticketing processes. This makes entry more efficient and convenient for fans.

Despite its benefits, there are some concerns about facial recognition technology being used at stadiums, such as questions about reliability and potential privacy concerns. MLB and the Astros will need to ensure that they use advanced scanners and have adequate training and backup plans in case of technical issues to ensure a smooth experience for fans. Ultimately, the effectiveness of this system will depend on how well Houston can address any challenges that may arise during implementation.

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